The Brand Storyteller™

We create
unforgettable
brand stories

Using our unique methodology — The Eight Ingredients of Branding™ — we build brands that move people and create positive change.

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01

Selected work

All projects
02

The only agency in the region
specialising in branding

Led by Anja Bauer — one of the pioneers of branding in the region and a Bournemouth University alumna — Fabular has built over 200 brand strategies for clients across Europe.

200+

Brand strategies

10×

REBRAND 100® award

Top 25

Brand consultants worldwide

Fabular team

Recognised worldwide

Red Dot Award
Pentawards
REBRAND 100
Transform Awards
Award
Award
Red Dot Award
Pentawards
REBRAND 100
Transform Awards
Award
Award
Red Dot Award
Pentawards
REBRAND 100
Transform Awards
Award
Award
Red Dot Award
Pentawards
REBRAND 100
Transform Awards
Award
Award
03

The Eight Ingredients
of Branding™

Full methodology

A unique framework developed by Anja Bauer, applied to over 200 brand strategies. Without even one ingredient, the brand will be weak.

01

Relevant Emotional Associations

02

Differentiation

03

Psychographics & Brand Positioning

04

A Form of Self-Expression

05

Targeted Communication

06

Accessibility

07

Value

08

Relevant Share in the Mind of the Consumer

Fabulart artwork Fabulart artwork
A unique concept

Fabulart — where brand strategy
becomes art

Original artworks that portray motifs from brand strategy, created in collaboration with prominent Croatian artists. A concept as unique as the brands we build.

Explore Fabulart
04

News & recognition

All news
Red Dot Design Award
Sep 2024 Award

Red Dot Design Award

International recognition for communication design excellence — Fabular earns the globally prestigious Red Dot Design Award.

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Interactive tool

Does your brand need a re­brand?

Take the Brand Test™ — our diagnostic tool that evaluates your brand against The Eight Ingredients of Branding™.

Take the Brand Test™

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